Going back to feel our roots. Cevisama 2020.

Feeling the clay in your hands in order to shape your ideas… There is some magic in the process of transforming a simple material into something beautiful and timeless. Francisco Segarra lets himself be seduced by the infinite possibilities he finds when he has freedom to explore his ideas. FS by Peronda. The origin.

Let us go beyond what is known… Peronda Group and Francisco Segarra share many common features. Passion for details and passion for vintage aesthetics are both in a ceramic collection that takes us back to the origin.

Cevisama is the essence of ceramic art and the spirit of clay works. What better setting can this collection full of tradition and feelings find?!

A mosaic of possibilities in the world design capital.

Innovation and design. Feria Valencia is being a great chance for the Spanish ceramic tile and bathroom industry. Knowledge, technology and tendencies go hand in hand in order to give live to ideas through ceramics.

Peronda Group and Francisco Segarra, two worlds as different as complementary, arrive to this event in order to reinvent the future with a collection that is the soul of ceramic industry. ROOTS and RAKU.Flooring and wall tiles to make spaces better and more beautiful.

Going to the heart of the “soil”, going back to the roots.

Sensibility and knowledge. An open and powerful mind to imagine and create; cultural heritage, experience and wisdom to make it real.

By working together with passion, duty, determination and confidence, they bring this industry to the top. 50th Anniversary Edition… Identity and a return to the traditional values.

Peronda Group has a history of almost 200 years, the first manufacturing plant has reached 50 years since it was opened. As a homage to the effort of those men and women who made possible that start up, Francisco Segarra reinterprets the first tile graphycs made by Peronda in two new collections inspired in that pottery.

A collection that awakens the spirit of traditional ceramics in order to touch and surprise.

The supreme beauty of those spaces where time stops.

When a place reaches a long-standing fame that’s because it has an interesting story. They are cosy spaces where time stopped. Bohemian and authentic landmarks… When you enter them you feel their history. Lively discussions, local products, hard times. They are spaces with much tradition, where each break, each chip or each mark are part of their memory. Cafés, grocery stores, chocolate shops…

N3-P1 B70. An ambitious and wonderful project, a scenography with a dazzling scenic power. The perfect space for a collection with roots.

Great skirtings and rich walls, a stand where ceramic material creates the identity and becomes the main expressive element. Our interior design team, with Francisco Segarra at the head, pays homage to traditional trades, lifelong businesses, those that marked our hearts and brought life to our neighbourhoods and towns.