A fascinating business.
It’s hard to be authentic, original and surprising, although in the retail world it’s everything.
The most difficult thing when being genuine… is to have a complete and sincere identity, far from fashions, trends or traditions.
Success is never the result of chance, standing out from the crowd is hard and complicated, it requires work and dedication, you have to create new ways, open other avenues, and bet on legitimacy.
It doesn’t matter if you are a startup, an SME or a large company, do not look to be the best but to be different, authentic, original and surprising.
To expose the goodness of your product or service is no longer enough if you want to catch your clients’ attention, current consumers seek something else. We need to reshape the way we present the product, connect with customer sensitivities and achieve our brand empathy.
Antique furniture and decorative accessories are interesting not only because they are items full of memories and stories. In Francisco Segarra furniture is our great passion, our catalogue of antiques is full of great finds and many iconic, genuine, authentic, original and surprising pieces. Unique furniture for shops where a fascinating interior design is required.
