Exhibitors to… promote and upsell.
There are products which are very popular and others that are a real magnet for the customers. Finding ways to attract shoppers in order to stimulate sales is a puzzle for retail establishments.
There are different techniques in Retail Merchandising that are used in some shops and stores to expose the products available to the consumer and get a higher profitability through seduction.
Bargains, one-off offers, or hot spots where the sale of those items is higher than the store average, the way the merchandise is stored and displayed is a sales tool.
The entrance, the fitting rooms and the checkout area are places where the products are widely sold, and we mustn’t forget also the impulse purchases of those items that were not planned to buy but that we ended up taking home.
Exhibitors that you can easily move from one place to another will help you increase sales of those now in-visible products. Glass display cases and doorless shelf furniture leave items within reach and are another way to tempt and seduce.