FS LOFT. Francisco Segarra’s new showroom for Peronda Group.
A showroom is a place where new ideas spring up, where illusions are renewed, and future projects germinate… where emotional bonds and unique memories are created… A showroom is a space that makes us believe in the magic of small and large details, in the feeling of the moment, in the freedom to be surprised.
Ready to marvel us once again, the Peronda Group, a reference firm in the tile sector, discovers the new showroom designed by the team of interior designers of Francisco Segarra. A new space that is presented as the best live catalogue for two brands that have knowledge, experience, and skill. A small apartment where there is magic in every corner.
A change towards a purer style. A design with a life of its own.
In our search for authentic spaces, a message of different life and different beauty, comes our way. An idea that invites us to enjoy the present, to value modesty, making Francisco Segarra brand evolves, and therefore his creations, towards a purer, more natural, and more organic style.
Captivated by his talent and his ability to make the impossible possible, the Peronda Group once again relies on Francisco Segarra’s team for the design and setting of a showroom that promises to be a space with its own life and with its own nuance of exclusivity.
The select nature of a showroom is completed with the warmth, calmness and authenticity of a design bathed in the idiosyncrasies of wabi-sabi style. A place where beauty is beheld from another perspective, but without leaving aside the multiple aesthetic references to a leading brand in interior design.
FS LOFT. Welcome to our little home, relax and enjoy.
Our showroom is the best showcase to present the FS by Peronda collections, to discover how they come to life in a highly personal environment and to feel how their soul is given a voice.
The design project for this showroom was proposed as a New York loft type. Brighter and less industrial. A place where the old and the new do not get in the way, they add up. A fruitful dialogue that invites us to participate in some way.
A structure of black lacquered wood welcomes us at the entrance of this charming apartment hinting through its glass door sides that something beautiful is happening inside…
Curiosity makes us enter this fantastic experience that begins in an affable hall marbled with stars (FS STAR). On the walls, the ceramic textures and crackle effects fascinate us (FS RAKU).
The legacy of a past that enriched ceramics through geometric, floral, and vegetable motifs emanates from the walls and pavements of the rooms that bet on heritage and tradition (FS HERITAGE and FS TRADITION). Spectacular effects and surprising finishes that make the whims of time an unparalleled decorative beauty.
The warm soul of vintage aesthetics and purity of wabi-sabi style come to fruition in the small space reserved for the study area, where designs that pay homage to this material as a building element (FS CLAY CHECKER and FS CLAY BLOSSOM) bring enough serenity and calm to unleash creativity.
A homely feeling is preserved in the small kitchen, becoming a beautiful journey through the flowers (FS BLUME), an inspiring landscape that preserves memories of our childhood and part of our history…
Welcome to our small home, relax and enjoy this new showroom. The best showroom of floor and wall tiles. A space where magic appears from the first moment and conquers us at every step, without remorse, because it is the beginning of something new …
