Bleisure: the opportunity for experience design.

The practice of bleisure, the combination of leisure and business on business trips, is spreading, and in fact, it is winning more and more followers, especially among younger travelers.

More than a few people bet on bleisure. More than half of those who travel for work organize thire trip thinking of enjoying a sightseeing.

Jobs require more working hours and technology has broken down barriers between personal and professional lives. These have therefore become the main reasons for the expansion of bleisure. And the results have been satisfactory. Those who practice “laborocio”, as it is known in Spanish, notice their improvement in working, they have less stress and achieve greater productivity in their results.

This new outlook is a challenge and an opportunity for design professionals, as they will now have to manage a completely different business area.

Experience is the essence of the new project.

We are now at a stage where digitization has entered design and we are able to create an emotional experience in people by means of our designs. Future design is completely associated to real experiences of imagining that space, product or almost being able to feel it without even having visited it.

It focuses not only on retail, but also on hospitality: hotel and restaurant desing can also help to achieve different accommodation and catering experiences.

© Hotel Kube.

The design of a physical space is not only addressed to its more practical point-of-sale function, but it should be conceived as “an atmosphere where users live a branded experience”. Selling is a big deal, but it’s not just that. It must continue in time.

A smell, the music we hear, access facilities, the distribution, the type of furniture or the color used in decoration could influence us and make us enter a store, choose a restaurant or feel welcomed in a hotel. It means taking into account and looking for experience values when designing spaces.

In short, bleisure appears as a trend that seems to be here to stay and that can turn business trips into something else: if we complete them with leisure, business trips can become encouraging experiences that provide an added value.

Bleisure changes the rules of the game in the hotel industry.

What we know as a hotel is now changing with the appearance of this new trend.

Spacious rooms and suites with their own decorations and telephone or e-mail access; Flat screen TV with cable channels, video games and smartphone with unlimited data and calls in all rooms. Free WiFi, minibar and free private parking are available. Gym with high quality training equipment, and a 24-hour reception.

Kube Hotel Paris. A 4-star design hotel, located between canal Saint Martin and Montmartre, Paris.

Create, work and celebrate.

Behind its classic historic facade, there is an amazing renovation, an atypical place, a hotel with post-apocalyptic decoration where nature is alive and our vintage aesthetic looks like never before.

Discover this another world in hotel interior design. From meetings for five people, to parties for 450 guests. This hotel has a restaurant, a bar or lounge, a gym, two seminar and event rooms, with large screens and video projectors, and a unique Ice Bar in the French capital, where life is frozen under 30 tons of ice.

H10 Hotels. Ocean Dreams. The paradise of bleisure.

Fuerteventura is an oasis over the Atlantic. Beaches of golden and bright sand, and clear turquoise blue waters. The magic island has this hospitality complex, with a dynamic, heated seawater pool.

An exclusive Boutique Hotel, specialized in holidays for adults, with a full entertainment program with wellness and gastronomy activities.

Ocean Dreams has a “Despacio Thalasso Centre”, a Health and Beauty Center where you can take care of your body and mind.

The bleisure paradise: work activity, volcanic landscapes and adventure sports. Here the experiece design is a brand feature. In this hotel chain the essence of Francisco Segarra arises from the furniture of a hotel created specially for the reception, care and attention of guests.

© H10 Hotels.