Keep update with the latest trends in leisure and feel younger than ever.
Millennials, people between 15 and 29 years old, are changing the way of travelling and enjoying leisure times: they all have in common their special interest in new technologies, social networks, low cost companies, online booking and internet forum.
In recent years, the way we travel has evolved as society has done. It is enough to have a look at social networks. In less than two decades, Internet has transformed all sectors, specially the tourist one. The arrival of online travel agencies, low cost airline companies, social networks and a wealth of apps based on collaborative economy has revolutionized the concept of travelling. Package travel has had its day, except in a handful of occasions. It happens also with the idea of visiting typical destinations such as Rome, Paris or London. People go there not only to visit the city, but also with another pretext.
Travellers want to be an ongoing part of the journey and not only a simple viewer, they want to live experiences, interesting trips. Immersing themselves in that culture, gastronomy and customs, that is living experiences out of the ordinary.
They know the most popular places and look for surprising things. They claim above all, for experiences related to music, sport and welfare, where they can find spas and health resorts, but also yoga retreats. But even though there are a lot of couples or two friends sharing these adventures, there appears a new traveller profile: cosmopolitan youngers, who tired of travelling always with someone else, look for their own space and when travelling alone they find their self-awareness.
Ready to travel alone and to change the course of the lodging trends.
They are demanding travellers and know clearly what they want. They like making those experiences unforgettable. The way we travel has changed and so the way we share information about the trips.
Technology is another factor that will define the way people travel. The increasing use of artificial intelligence to improve customer service, self-management tools and the presence of robots in hotels are some examples of it.
With a generation change, hospitality industry finds a new challenge. Hostel, coworking and coliving. This new way of thinking needs a change in tourist industry. A more aspirational lodging arises. A modern and lively design maintaining distance from mass production and ensures guest socialization through shared areas; an essential condition because travelling alone doesn’t mean feeling alone.
New startup companies in 2020 are opting for different, joyful and fresh establishments, where self-management provides the clients with more freedom. Hostel phenomenon considers including individual rooms, similar to those in traditional hotels, for those who want to socialize with the other guests but claim for more privacy inside the rooms.
A non-conventional lodging paradigm, Lemon Rock Premium Hostel. A unique tourist hostel, a 19th Century manor courtyard house that exudes beauty in a mythical city.
“Travel, share, enjoy”. A vibrant, assertive and cultural backpack lodging. With an excellent decoration and a modern and industrial aesthetics. A multicultural space at all levels, with a daily schedule including music, fashion, exhibitions, paintings, literature, cookery tastings… artisanal beer without carbonic gas, local wines and a well-designed menu full of home cookery. The perfect place for young travellers.
This project, which has a strong background, hasn’t leave our essence and is seen as a clear example of how youngers shape new trends in the hospitality and lodging industries.
