PANTONE 17-3938 Very Peri. The new colour that will set the trends in 2022.
Colour has a direct impact on the way we live and think. It is the engine of sensations and emotions, carries within it an incredible power with an impact both personal and professional.
What would fashion, decoration, art be without the colour palette? In each sector, colour has a special force, an enormous presence, and an unprecedented meaning…
That is why, at this time, all eyes turn to the Pantone Color Institute, an organization that dictates every year the colour that will mark the trends of the future. And, after its recent announcement, we can already foresee a 2022 full of optimism and hope…
Fill yourself with inspiration with Very Peri, a new colour that will open your mind…
Creating the colour of the future…
With more than 20 years of experience, the experts of Pantone Color Institute carry out an in-depth social economic analysis every year that guides them in the choice of the colour that will have the greatest impact on the development of concepts and products.
There are many factors that are carefully studied. Leisure, travel, culture, fashion… The colour of the year is above all a reflection of the global situation that aims to leave us a clear and very powerful message.
Creating is much more than choosing… The novelty and pleasant surprise are the creation for the first time of a new colour that is presented as a masterful chromatic game. PANTONE 17-3938 Very Peri. An innovative vision with a spirit of transition that opens the way to a deep range of possibilities.
Exploring, merging and imagining… The commitment of creativity.
With the aim of encouraging the ingenuity and inventiveness of everybody, this beautiful and cosy mixture of blues adds to the great family of Pantone colours. Creating a new colour is first and foremost a symbolic way of reclaiming freedom after an insecure period.
A call for optimism, confidence and curiosity. Very Peri looks to the future in a whole new light that fuses modern life with the dynamic and fearless digital world.
The fidelity and constancy of blue dyes. The energy and strength of violet red. Through this combination, a beautiful surprisingly welcoming tone is born that communicates the best innovation and marks a new beginning.
Very Peri is a symbol of a brave, daring and eternal creativity. It is an incentive to explore our imagination and continue designing, without any restriction or limitation. It is a wonderful path that guides us towards the creation of a better world.
