Francisco Segarra brings his most natural sense to the 54th edition of Casa Decor.

Casa Decor 2019, the largest interior design fair in our country, has opened its doors from January 24th to March 11th. This year, coinciding with the 54th anniversary of the exhibition, it takes place in a building located on the elegant Núñez de Balboa 86 street in Madrid’s Salamanca district.

Encouraged by so much creativity, our founder, Francisco Segarra, has presented in Madrid, his latest contribution to the world of decoration, OFELIA home & decor.

The new design firm with which Francisco Segarra has dressed the spaces with naturalness, and where his own style is the only protagonist of each of the corners of the home. Authenticity, imperfection, and soul are the ingredients that have made this new décor brand possible.

OFELIA home & decor, a name inspired by that of her own mother and her life experience, is a more respectful and slow philosophy of life, which does not stick to aesthetic currents and that focuses on taking care of the origin of its materials.

“In the end it doesn’t matter what city you’re in. You walk down the street and you see exactly the same things. Globalization has made similar stores in London, Madrid or Paris,” Segarra confesses. And it is this concern that has motivated him to create a brand with a soul. A simple brand, with products that had their own history, of quality at affordable prices.

The imperfection that makes a difference.

The leaders of the firm with Francisco Segarra at the head, explained at a press conference how imperfection is the value that gives it character. “It is the one that gives credibility to our life and what creates homes. Magazine houses are not real.” “The tablecloths wrinkle, stain and have crumbs.

“It is this imperfection that has also marked the project of space, created by Francisco Segarra’s interior design team in Madrid, for Casa Decor. Chosen to reveal its original core, the building’s deteriorated grandeur has stood out as a testament to its architectural legacy, where it has left space to tell its own story. History layers and cracks that have reformulated a space with character, with the naturalness coming from the wabi-sabi concept. “They are like the wrinkles of the building,” says the project manager, a project called ‘Make it yours’ that has been transformed into an inspiring space that respects elements such as soil, and wood and metal have been recovered, giving each material a second chance.

It is a space free of stereotypes. Timeless. Lived. It seeks uniqueness and provokes the desire of enjoying it and making it your own. Imperfection as an object of beauty. Chance as a tool and way of life.

Thus, the new bet of Francisco Segarra is born, OFELIA arises to make life easier, carefree, and relaxed. We want to bring you a real world where imperfection becomes the beauty of your day to day, where houses and spaces are created to live them.

This confirms the firm’s interest in collaboration with different disciplines in our efforts to turn brand contact into a true experience.

23 m2 of inspiration. Come and discover our living room space. “Make it yours”, in room 50 at Casa Decor.