Francisco Segarra didn’t miss his appointment with Horeca channel.

A new edition of Iberhoreca took place the last November 5 in Toledo. Buyers and suppliers met again in this B2B annual forum.

Just as it should be, Francisco Segarra was there during the three intense days of congress. Beatriz Toledo Auditorium & Spa Hotel was the site to celebrate this meeting, which has been holding for more than a decade.

When time is gold…

The main essence of Iberhoreca is a full programme of meetings, created individually, so they improve their own development in a more profitable and efficient way.

The main managers within the Horeca channel in the Iberian Peninsula performed in these negotiations face to face with the manufacturers, dealers and suppliers of produce and service in this industry.

Each face to face encounter lasted 20 minutes, and they were an important key to establish relations of trust.

Our exhibition stand, a touch of our brand.

Francisco Segarra, just as the other suppliers, had its own exhibition stand in order to display samples and products during the three-day event.

A small presentation of the warmest part of our two brands, Francisco Segarra, which has already an important background, and Ofelia, which the new brand of our group.

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Networking, a new opportunity.

The most important part of the event was an excellent opportunity to broaden our professional contacts or network. Networking becomes increasingly important within the business world.

To complete the full programme, there were also discussions, conferences and formative workshops in order to broaden the knowledge about this sector and offer different ways of tacking the same issue or goal in this industry.

Our visit to Iberhoreca has been a positive and rewarding experience, and it has meant a momentum to consolidate and establish new business relationships.