Vrutal, an industrial restaurant project where everything can find a place.

How could we explain that something unusual can get our attention with such daring? How could we understand that spontaneous attraction that inevitably accelerates our pulse? The art of transforming and creating unique spaces has a lot to do with it, but also taking the bold step of making it happen and moving beyond prejudices to live new experiences.

If you like that magical feeling of connection, let’s travel to Barcelona, let’s walk along the classic Rambla de Poblenou and you will become surprised by the mixture between modernist beauty and traditional essence. Among different shops and establishments, we are captivated by a restaurant that is unique, original, special… simply VRUTAL. A restaurant of brutal aesthetics, where the furniture of Francisco Segarra joins to this wonderful experience.

What is VRUTAL?

No, we haven’t confused with the Spanish spelling, is that Vrutal is a restaurant that dares with everything. It arouses the curiosity of its customers already from the promenade par excellence of the Poblenou neighbourhood, but this the restaurant project was born with the aim of creating a meeting point between the rational, civilized, and industrial world and the most irrational planet where the wild world inhabits.

This is a return to origins. To the essence of things. Here we are moving in a very basic, very primary area. Where the game also has a place. Just like animals, they feel at home in an environment where nature is very present, and free of threats. No filters.

The key to Vrutal is to be a vegan restaurant for non-vegans. A place to enjoy new and healthy dishes, a way to get away from the clichés of this type of food.

The only restaurant where you won’t care if the burger is of animal, vegetable or cosmic origin… It’s a direct communication between food and our own senses.

“A “No place” to live a visual experience.

Enhancing the unexpected, completing a surprising cuisine with a space to the height, creating a memorable experience in the diner, who soon realizes that it isn’t a conventional restaurant … The Cotacero Taller Arquitectura studio, headed by Miguel Moragues and Ignacio Solsona, based the restaurant project on the representation of a “NO PLACE”, a concept related to the romantic idea of the vestige.

A “No place” where the customers felt immersed in a visual experience, moving to remote and enveloping areas halfway between the beauty of decadence and untamed nature.

It is an atypical decoration, where the furniture of Francisco Segarra is added to the basically industrial architecture, with metal beams, building materials and factory elements.

The interior, focused on a nightclub and afterwork, results in a Soviet-style space in which work has been developed with recovered elements and materials. With the aim of avoiding any implantation that could be seen as something new or prefabricated, the contrast between the expected and the unpredictable is increased.

Diners find comfort in a space that does not seem designed for it, they feel that magical connection that invites them to stay.

The electric blue in the benches is softened with chairs and tables in industrial aesthetic. An imposing large bar top is completed with skate shaped metal stools.

Original and unusual recovered old light fixtures make the difference in the lighting project, which is completed with hanging lamps inspired by the first luminaires that were used in the old workshops.

The place is filled with big and small details that invite us to enjoy a new experience. A powerful sense of connection that we are proud to be a part of in some way. Leave behind prejudice, you will love Vrutal.

Vegan restaurant project: Vrutal.
Industrial design for vegan restaurant: Cotacero Taller Arquitectura.
Construction company: Ofimor Equipamientos.
Furniture and lighting for industrial restaurant project: Noa table, Usine and Aries stools, Danton, Tusla, Rabat and Gael light fixtures, Abel lamp, antique light fixtures and lamps. Pieces belonging to Francisco segarra’s catalogue.