Francisco Segarra arrives to 19 Larra Street. Madrid.

Francisco Segarra opens a new store in 19 Larra Street, Madrid. An epical showroom. When talent people connect with themselves there arouses a magical place that deserves to be closely enjoyed. This is an example of the most fashionable interior design made by our firm and the best setting to highlight our last collections of furniture.

Today we can learn about an expert on industrial design and interior design. Gema Gutiérrez is a sensitive, tireless and non-conformist woman. She is very admirable in designing spaces as well as using a pen. She is specialized in commercial and hospitality design; she has also collaborated in several plublications where she shares her own vision of design, decoration, art and music. The creator of New Furniture & Interior Design Vintage book’s foreword has visited us at 19 Larra Street, and her words mean for us the best momentum.

Francisco Segarra arrives to 19 Larra Street. Madrid.

The city’s most important furniture showroom by Francisco Segarra is placed in an old Madrid printer, between the Justicia and the Chamberí quarters. It has one of the most important collections of this firm, welcomes visitors in a renovated space that pays homage to the venerable legacy institution, and offers to the professionals the possibility of taking part of the project, of seeing and trying the products chosen for their business.

Taking its name from the street where it is located, Showroom FS calle Larra, that reopened the place after its incursion into El Rastro open air flea market, the showroom is part of a project that comprises the gallery redesign and the collection of furniture, designed by Francisco Segarra’s designer team in Madrid.

The showroom interior design is based on a proper balance between the majestic industrial architecture, our own vintage aesthetics and a modern vision of artistic projects carried out by the manager Francisco Segarra, whose main goal is not increasing the number of visitors but their commitment.

The first building distribution was a rectangular space with a smooth movement and a service centre in the middle. Our designer team turned this space into a place where all pieces are strategically combined, creating a visual and spatial connection in the whole design. The colours, the materials, the fabrics are different but thy all fit in the atmosphere. The final design stays adapted but also changing.

The space has been designed as a gallery and not as a conventional and usual exhibition. There we can find several atmospheres to experience and see a great display of items within a context. Offices have been thought to counsel the clients to make real their interior design projects. There is also an indoor patio full of plants, antique pictures and candles. The kitchen becomes a meeting room where seminars and events take place.

This is one of our most personal and outstanding projects to date, and it encompasses a whole space at 19 Larra Street. Francisco Segarra Studio has designed evoking spaces that combine harmoniously the industrial aesthetics with more modern design trends. Spaces that preserve a minimalist elegance with its care for detail.

The original bricks on the walls combine perfectly with the chosen furniture. Their red colour contracts with the main light tones of the space, providing a whole coherence and creating a sensation of discrete elegance all over the showroom.

Despite the monochromatic aesthetic, the space does not seem boring or simple thanks to an eclectic selection of materials with changing finishing depending on the light. Polished concrete, cast iron, bricks recreate a space similar to New York lofts, where an alchemy takes place as the day progresses. Dark tones are used in the centre through wooden panels outlined with ambient lighting.

Reclaimed wood is also used in the tables, whilst modern armchairs combine brass with brown upholstery with highlighting effect on wood tones.

The perfect place to sit down and admire the designed spaces.