Ofelia Concept Store. The essence of a shop with purity and authenticity.

With his Ofelia brand, Francisco Segarra presents his own vision for home. A startling new vision, unusual and captivating.

Ofelia is already a whole world. A beautiful, close and exceptional place. A world that never stops growing… Two shops in Madrid, the capital, and a new one in our home town, Castellón de la Plana.

Ofelia Concept Store. Expanding the horizons to his imagination, Francisco Segarra designs a site that is pure beauty and makes one of his great dreams come true.

Your home, your personality… With Ofelia, you decide what is on trend.

We are all unique, authentic and inimitable. To be oneself means to be natural. Free, cheerful, spontaneous… No two persons are alike.

Who inspires? Who becomes inspired? Fashions come and go but style remains. Your home… That place of welfare that represents an important part of you. Your world, your freedom… Decorate it with your soul, effortlessly, uncomplicatedly, without complexes.

Vibrating, getting into emotions, discovering. Ofelia is a unique experience that invites us to transfer our style and personality to our home, to make it as genuine and authentic as ourselves.

Ofelia Concept Store. Enjoying a unique shopping experience.

With all his passion and a lot of emotion, Francisco Segarra signs his first concept store. A charming café shop where our interior design team has made a wonderful work. It opened its doors all in O’Donell Street 1 in Castellón.

The place looks like an old Valencian adobe house. Mediterranean, natural and of course very homely… Ofelia Concept Store. A shop that aims to “relive” a home design and that makes us feel at home.

The warehouse, the patio, the house… Divided into two parts, the place offers a beautiful tour through a privileged environment. From the shop to the café… From an exclusive selection and variety of products to exquisite sweets.

A naturally perfect world in an outstanding design.

Ofelia Concept Store is not a store like the others… In Castellón de la Plana, it is unique. With a leading and outstanding design, it turns the screw to the usual shops and revolutionizes retail interior design.

Open ceilings with wooden beams, sturdy walls made of stones and face-bricks, cement floors and mud cobblestones. The most noble and organic materials, lifelong materials, suit this place and connect us with the natural.

The product comes to life when exposed in beautiful antique furniture. Tables full of crockery, baskets full of cushions and fabrics; flowers over here, candles over there… No longer does order play a part here because at home, nothing is perfect.

With his own particular style, Francisco Segarra continues to challenge the limits of design and brings to the world of decoration, a new vision of residential interior design and the retail concept.

“Home and Decor”- “Flowers and Teas”- “Concept store”. Discover Ofelia world and feel the essence of a pure and true home.

Commercial project: Store design, OFELIA Concept Store.
Design and furnishing: Francisco Segarra.
Commercial furniture: Francisco Segarra.