Long-term trends and declining trends… The future of contract and retail sectors
We know trends drive the world… fashion, cosmetics, gastronomy, travel, interior design… They influence our decisions and are sometimes fickle. Long-term trends and upcoming trends will mark a decisive decade.
From personalization to high-personalized experiences.
A decade full of challenges and opportunities begins. Trend predictions are of great interest in hospitality, tourism and commerce. Living a unique and personalized experience or adventure is growing as a new trend among consumers, then brands should offer their customers a much smoother, more dynamic and hyper-personalized experience.
Photography © Dương Nhân. www.pexels.com
An experience towards an endpoint.
Designing from the subconscious to the unconscious. With the aim of creating the ideal design, the great challenges are to know what the customer wants, to understand their personality and to learn about what gives them happiness and what will stay in their memory.
At mealtimes... a quality experience.
Eating habits are still the great challenge in gastronomy. A good, healthy, varied, sustainable and tasty diet is necessary but insufficient. Dining rooms in social, business or school areas, are the places where we learn about the importance of interrelating the menu with the service and the setting.
Café del Art.
You will never have coffee in the same way…
Café del Art is already seen as “the temple of coffee” in Madrid.
Unique and different. This design work is a clear example of how the environment influences our sensations. Sitting aound a table, all our senses are reactivated. Materials, shapes, light, decoration, music… all is important to enjoy a good gastronomic experience.
When it comes to travel... feel at home, or better.
The high demand of today’s hotel guests will lead both hotel chains and future independent hotels to face challenges related to hyperconnectivity, social impact or civic engagement.
An environment that changes depending on mood and emotions will soon be viable. Smart materials or sensors capable of monitoring heart rates and facial expression to modify space temperature or light intensity. A strong (r)evolution in comfort and well-being.
Travelers who are aware of the environmental impact, business trips that will be longer in order to achieve the connection between work and leisure, and the rise of destinations with therapeutic benefits, because concern for our own well-being will give a greater boost to the wellness industry. Exciting, fun, relaxing experiences… where it doesn’t matter what but why. Unforgettable experiences.
Kube Hotel Paris.
Discover another world in hotel interior design.
In a post-apocalyptic universe, nature takes up power. This wonderful idea, that catches anyone’s eyes, starts a new concept that reinterprets the traditional hotel business codes.
At work... new ways of meeting.
Understanding that people are the most important element, companies will invest more resources in the well-being of their employees, as improving the working climate increases motivation, productivity and the feeling of belonging to the team, as well as reinforcing the good talent.
The future situation in the labour market is also a big challenge. A completely different, more flexible and conciliatory way of working will require spaces designed as meeting points where relationships and communication are fostered.
The Fourth Industrial Revolution reaches the labour market by making some professions disappear and giving rise to others that require novel skills and abilities. Digital natives will make the transformation in production systems and business models.
Coworking.
Participation, exchange, sociabilization…
Qualities that must be reflected in a strategic interior design based on the efficiency and flexilbility of the new working spaces, thoght to create, build, shere ideas e innovations with the world.
When buying... online, offline?
Most of sale transactions, customer services and after-sales services will be carried out through e-commerce, an evolution that we have already started in recent years.
This change will be a major challenge in commercial spaces that will have to change in order to offer added value that makes consumers go to physical outlets.
Experiences and emotions will be the main engine to motivate people to move. In this new context, neuromarketing will play a leading role, since it is a science that studies people’s attention, emotion and memory reactions to stimuli.
This technique analyses different stimuli to identify which ones are most pleasurable to design pleasant and attractive experiences. Neuromarketing seeks to optimize users’ experiences by offering those stimuli that will surely be satisfactory.
Ofelia Universe.
Designing an amazing and surprising world.
Online and offline, the most important is improving the purchase experience of customers. This is much more than a décor store, Francisco Segarra, in his endless passion for design, understands a new retail concept, a model of good taste and welfare.
A different future.
Interior design has already become an important part of hospitality, tourism and commerce industries. In this new perspective it will be essential to rely on a professional when presenting a new project or launching a new business.
A decade with exciting challenges and unimaginable changes is starting. New consumer profiles will mean new needs. Ultra-personalized attention is immediately needed if we want to satisfy the clients who search for unique and unrepeatable experiences, exceptional enough to be shared on social networks. Making the customer feel special will be essential in any industry, because only in this way their level of satisfaction will increase, and we will achieve that desired connection between customers and our brand.
