OFELIA Concept Store. A shop interior design that creates values.

We already know its name, its personality and its vision of life. Ofelia, a benchmark in home decoration, has been revolutionizing the patterns of the retail sector for some time. Francisco Segarra‘s second brand is a universe without limits that does not stop growing.

Enjoying, getting excited, discovering… 4 stores and so many values! There’s no better place to feel free and unleash your creativity. Their secret? A cutting-edge and outstanding design that gives a twist to the usual shops.

In Castellon, Ofelia is perhaps the most unusual place we can find. A unique concept store that, with its coffee shop service and renewed image, takes the shopping experience to a higher level.

No hang-ups! Get ready to be yourself because in this store, authenticity takes precedence over everything else.

An intuitive tour, a pleasant moment, a celebration of simplicity…

Located in the central O’Donnell street of the capital of La Plana, it will not be difficult to come across this special store. OFELIA Concept Store stands out for its uniqueness and certainly catches the attention of any passer-by.

Colourful, flowery and a bit mysterious… The shop window itself avoids conventionalism and is the best prelude to all what is awaiting us inside. What’s that place? Welcome home! In this coffee shop and store, all has been designed to make the user feel comfortable and live a perfect moment.

In its coffee shop area, you can enjoy the best breakfasts, lunches and snacks. And, in a very intuitive tour, unique decorative items are displayed so that everyone can take home the best reflection of themselves.

A morning break, a common afternoon, a weekend of shopping… Whatever the occasion, it is difficult to define this experience. Designed with soul and passion, it is a most endearing space that celebrates simplicity and aims to delight and excite us.

A new look for a store full of stimuli and charms.

After opening its doors three years ago, OFELIA Concept Store has a new look. And it suits it great! Without sacrificing its essence, the interior design of this shop is more welcoming than ever and perfectly conveys the values of the brand.

Here, the products are lovingly displayed and served in a humble, natural and very homely setting. The decoration of the shop is the best letter of introduction of the brand and for this reason, everything has been designed in full awareness and knowledge of the acts.

The ceilings are open with wooden beams; the walls are sturdy stone or brick; the floors are made of concrete and mud paving stones. Noble and organic, the traditional materials wrap the place and connect with nature.

In this sense, commercial furniture also comes into play and highlights the uniqueness of small businesses. Antique tables, wooden shelves full of items, different chair designs… A beautiful fusion of styles that strengthens the main idea: to create a free, spontaneous and simply generous atmosphere.

A new look, the same essence and an added value with an even greater impact. Subtly, art monopolizes the space and shows that, in the Ofelia universe, creativity has no limits.

The images speak for themselves: this shop design delights everybody. And, above all, Francisco Segarra’s great ability to create unique concepts that leave an indelible mark stands out.


Shop interior design: OFELIA Concept Store.
Shop design: Francisco Segarra.
Furniture and decoration: Francisco Segarra and OFELIA Home & Decor product catalogue.